Top 5 Social Apps Performance in Sweden Q4 2024

In the fourth quarter of 2024, the top five social apps in Sweden showcased varied performance trends, according to data from Sensor Tower. Here's a closer look at each application's weekly downloads, revenue, and active user statistics.

Threads, despite not generating any revenue this quarter, maintained a steady download rate with a peak of 42.5K in mid-October. The app's active users increased significantly, reaching approximately 923K by the end of December.

TikTok - Videos, Shop & LIVE demonstrated strong financial performance with weekly revenues peaking at around $579K in early November. Downloads remained relatively stable, averaging around 12K weekly, while active users consistently hovered above 1.2M throughout the quarter.

Instagram saw modest fluctuations in revenue, with figures peaking at approximately $29K in the first week of October. Download numbers were steady, averaging about 10K weekly, and active users remained robust, closing the quarter at over 1.3M.

Facebook experienced a slight decline in revenue, starting at $12K and stabilizing around $10K toward the year's end. Weekly downloads were steady, ranging from 5.8K to 8.7K, while active user numbers remained over 2.2M throughout the quarter.

Bluesky did not generate any revenue but showed a notable increase in downloads, peaking at over 22K in mid-November. Active users grew significantly, reaching about 47K in mid-November before stabilizing around 38K by the end of December.

For more detailed insights and data, visit Sensor Tower's platform.